Is it clean, or is it worth it?
Think Dirty has been the clean-beauty ingredients app since 2012. You scan a barcode and it rates how "dirty" the ingredients are, with the science cited. Verità starts where that rating ends: the product passed, or didn't. Should you actually buy it?
clean ingredients can still break you out.One plain verdict: worth it, or skip it. With the reason, in a sentence you'd say to a friend.
A rating of how clean the ingredients are, with each ingredient rated and its sources cited.
"Is this worth it, for me?" Weighed against your skin type, hair, sensitivities, age range, budget, and what you've said you value.
"What's in this, and how safe is it?" The rating is about the ingredients, not about whether the product suits your skin.
The ingredient list, real review coverage found by a live web search (sources listed in every verdict), and your profile.
The ingredient list, against its own beauty-specific rating methodology and peer-reviewed sources.
No brand pays for a verdict. Shop links may earn a commission, but the verdict is generated before, and independently of, any link. Read the rules.
Ratings are methodology-based; the app also points you to cleaner options to shop. Check their site for how those are chosen.
A bag that tracks what you own, so the app can tell you when a purchase would be a duplicate.
Product analysis of what's in your bathroom, offered as a subscriber feature.
Beauty: skincare, makeup, hair, and body.
Personal care, plus household, baby, pet, and women's health products.
Free, on iPhone.
Subscription: $39.99 a year or a $99 lifetime plan, after a 7-day free trial.
When Think Dirty is the better pick
If you're avoiding specific ingredients for a health reason and want every one of them rated with a citation, that's exactly what it was built for. It also covers your shampoo and your dish soap. Verità stops at beauty.
When Verità is
If the product is "clean" and you still don't know whether to buy it. A serum can rate spotless and still be the wrong one for your skin, a duplicate of what's already in your bag, or a $100 answer to a $12 question. Verità reads the ingredients and the real reviews against your profile and tells you plainly, including no.
Facts about Think Dirty are taken from thinkdirtyapp.com as of September 2026. If something has changed, email info@askverita.com and we'll correct it. Think Dirty is a trademark of its owner; Verità has no affiliation with it.
Free · iPhone · on the App Store now