verità.
About · Sofia Piniella · Miami

Built by one person, who has to live with the answers too.

Sofia Piniella, founder of Verità, in a photo booth.
photo booth, 2026

I'm Sofia. I built Verità because I kept buying things that weren't worth it. The viral serum. The cream with "collagen" on the jar. A second vitamin C because a video said so. Nobody at the shelf was going to tell me no.

I'm a business analytics student in Miami. I wanted an answer I couldn't get anywhere: for my skin, my budget, my routine — is this actually worth it? So I built the thing that says it. Verità reads the ingredients, reads real reviews, and gives one plain answer. Including no. Especially then.

There's no team, no brand deals, and no one to talk me out of a "not worth it." Every rule below is one I have to live with too.

— Sof

The rules I can't break

More on how this works, in plain words, on the FAQ. Data questions are answered on the privacy page. Anything else: info@askverita.com. I read every one.

get the truth before you buy.
Download on the App Store

Free · iPhone · on the App Store now